Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Source: nike.com

SHEIN and Walmart Share Top Spot Among Shopping Apps Rankings
SHEIN and Walmart Share Top Spot Among Shopping Apps Rankings
December 08, 2022  |  Retail

In the latest Provider Ranking of Shopping Apps, we find three ties among 13 different retailers, including a neck-and-neck race to claim the top spot and...

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China’s Zero-COVID Policies Test Global Brands’ Resilience
China’s Zero-COVID Policies Test Global Brands’ Resilience
November 28, 2022  |  Retail

Three years in, China continues to weather fallout from the pandemic. And that fallout, as lockdowns and civil unrest wrack an already volatile economy, may...

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Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
November 17, 2022  |  Retail

Recalling then-candidate Joe Biden’s 2019 advice that out-of-work coal miners should learn to code, now-unemployed coders may want to check job listings for “Luxury Procurement...

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Nike Dives Deeper Into Metaverse With ‘.Swoosh’
Nike Dives Deeper Into Metaverse With ‘.Swoosh’
November 14, 2022  |  Metaverse

Nike is continuing its investment in the metaverse with “.Swoosh,” a digital, blockchain-powered meeting place for athletes, collectors, creators and consumers. According to a Monday...

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Shoe Brands Compete for Digital Sales as D2C Volumes Grow
Shoe Brands Compete for Digital Sales as D2C Volumes Grow
October 26, 2022  |  eCommerce

Footwear giant Skechers is seeing its eCommerce investments pay off. The company shared Tuesday (Oct. 25) in its third-quarter 2022 earnings announcement that direct-to-consumer (D2C)...

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Nike Tries to Stamp out Sneaker Resellers
Nike Tries to Stamp out Sneaker Resellers
October 12, 2022  |  Retail

As part of its ongoing efforts to stop sneaker resellers, Nike has updated its terms of sale to say it could cancel online orders made...

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Has Nike Found Playbook for Winning Web3 Game?
Has Nike Found Playbook for Winning Web3 Game?
October 06, 2022  |  Metaverse

By the numbers, Nike is winning Web3, the somewhat vague next-generation internet that is fast becoming marketing department shorthand for “nonfungible token and metaverse strategy.”...

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Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
October 06, 2022  |  eCommerce

She wasn’t an athlete or even a casual runner. She didn’t burn with the ambition to form her own company. She was looking for personal...

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Macy’s Outmaneuvers Bigger Rivals on Inventory Control
Macy’s Outmaneuvers Bigger Rivals on Inventory Control
October 05, 2022  |  Retail

While apparel brands such as Gap, Kohl’s and Nike have all struggled with excess inventories this year, Macy’s has managed to avoid this problem. The...

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