Olay

ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
November 25, 2024  |  Artificial Intelligence

Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder...

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Will Consumers Pay $50 for Drugstore Brand Sunscreen?
Will Consumers Pay $50 for Drugstore Brand Sunscreen?
May 13, 2023  |  Retail

Inflation might be cooling but it hasn’t worn off yet, especially as consumers continue to purchase products that can essentially be dubbed “in demand.” Take...

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Olay Collaborates With Shopee For Marketing Campaign
Olay Collaborates With Shopee For Marketing Campaign
October 06, 2020  |  Retail

To market to digitally-savvy millennials in Southeast Asia, P&G skincare label Olay has teamed with online shopping platform Shopee with the rollout of its “Adult Fearlessly”...

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