omnichannel

Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
July 15, 2024  |  Retail

From the metaverse to video game worlds, fashion companies are releasing digital clothing and accessories to create new sales opportunities and get consumers to engage...

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Target Bolsters in-Store Experiences Through Strategic Collaborations
Target Bolsters in-Store Experiences Through Strategic Collaborations
July 12, 2024  |  Retail

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical...

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Specialty Retailers Step up Tech Stacks to Compete With Amazon
Specialty Retailers Step up Tech Stacks to Compete With Amazon
July 11, 2024  |  eCommerce

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take,...

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Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
July 09, 2024  |  Retail

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most...

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Microsoft and Amperity Partner on AI-Driven Customer Data Platform
Microsoft and Amperity Partner on AI-Driven Customer Data Platform
July 08, 2024  |  Partnerships

Microsoft and Amperity are working together to deliver data-driven insights and personalization designed to help retailers transform their customer relationships. Microsoft acknowledged the partnership when...

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Shop Talk: Consumers Return to Brick-and-Mortar Grocery for Summer
Shop Talk: Consumers Return to Brick-and-Mortar Grocery for Summer
July 03, 2024  |  Retail

As grocery shoppers settle into the warmer months, many are shifting away from eCommerce back to brick-and-mortar stores with more time to make their food...

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Mid-Market Retailers Innovate to Survive in a Tight Economy
Mid-Market Retailers Innovate to Survive in a Tight Economy
July 02, 2024  |  Retail

As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop...

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Synchrony: Personalized Financing Strategy Boosts Big-Ticket Commerce
Synchrony: Personalized Financing Strategy Boosts Big-Ticket Commerce
July 01, 2024  |  Retail

Macroeconomic uncertainty over inflation and interest rates is affecting big-ticket items and leading to shifts among consumers. More homeowners — who have opted not to...

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Online Auto Industry Stalls as Consumers Drive New Digital-First Experiences
Online Auto Industry Stalls as Consumers Drive New Digital-First Experiences
June 28, 2024  |  Retail

With consumers unwilling to trust eCommerce channels to complete their car-buying journeys, the online auto sales industry is seeing shifts. For instance, Bloomberg reported this...

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