online advertising

Amazon’s Third-Party Seller Services Segment Logs 20% Growth
Amazon’s Third-Party Seller Services Segment Logs 20% Growth
April 27, 2023  |  Amazon

Amazon’s results showed slowing eCommerce growth, but the firm logged double-digit gains in third-party seller services as it continues to build out its ecosystem. As...

READ MORE >
Alphabet Sees Google as ‘Core Part’ of Everyday Commerce
Alphabet Sees Google as ‘Core Part’ of Everyday Commerce
February 02, 2023  |  Google

Digital advertising headwinds have hit Alphabet — but the firm sees potential in cementing Google’s place in everyday commerce. Advertising revenue for the fourth quarter...

READ MORE >
Google Offers Free Ads To Lure Merchants From Amazon
Google Offers Free Ads To Lure Merchants From Amazon
April 21, 2020  |  eCommerce

In a bid to lure advertisers from other eCommerce companies, Google said it will no longer charge merchants to place ads on its Shopping search...

READ MORE >
Google Data Practices Under EU Antitrust Scrutiny
Google Data Practices Under EU Antitrust Scrutiny
December 01, 2019  |  Google

EU antitrust regulators are probing Google to see how the search giant uses and monetizes the data it collects on users, Reuters reported on Saturday...

READ MORE >
Google Antitrust Probe Widens To Include Search, Android
Google Antitrust Probe Widens To Include Search, Android
November 14, 2019  |  Google

The antitrust investigation into Google will be expanded to include the tech giant’s search and Android businesses. In September, 50 attorneys general announced that they...

READ MORE >
The Lucrative Advertising Life Of Instafamous Kids
The Lucrative Advertising Life Of Instafamous Kids
October 19, 2019  |  Social Commerce

On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a...

READ MORE >
Curbing Digital Advertising’s Big Payments Fraud Problem
Curbing Digital Advertising’s Big Payments Fraud Problem
September 19, 2019  |  Fraud Prevention

The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. In a...

READ MORE >
Twitter Ad Targeting Bug Could Have Exposed User Data
Twitter Ad Targeting Bug Could Have Exposed User Data
August 07, 2019  |  Security & Fraud

Twitter has admitted to ad-targeting data breaches in regard to user permissions, according to reports. The company said it found bugs that may have shared...

READ MORE >
Retailers Make Bigger Moves Into Experiential Digital Advertising
Retailers Make Bigger Moves Into Experiential Digital Advertising
June 05, 2019  |  Retail

It’s not enough to just be a retailer these days, it seems. Digital ads are also part of the process — at least that’s the...

READ MORE >