PYMNTS-MonitorEdge-May-2024

online advertising

Twitter Ad Targeting Bug Could Have Exposed User Data
Twitter Ad Targeting Bug Could Have Exposed User Data
August 07, 2019  |  Security & Fraud

Twitter has admitted to ad-targeting data breaches in regard to user permissions, according to reports. The company said it found bugs that may have shared...

READ MORE >
Retailers Make Bigger Moves Into Experiential Digital Advertising
Retailers Make Bigger Moves Into Experiential Digital Advertising
June 05, 2019  |  Retail

It’s not enough to just be a retailer these days, it seems. Digital ads are also part of the process — at least that’s the...

READ MORE >
Target Seeks To Purchase Digital Ad Firm
Target Seeks To Purchase Digital Ad Firm
May 26, 2019  |  Partnerships / Acquisitions

Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by WPP PLC, to acquire it. The Wall Street Journal, citing people...

READ MORE >
Can Google Fight Off Amazon And Facebook In Online Ad Race?
Can Google Fight Off Amazon And Facebook In Online Ad Race?
May 01, 2019  |  Internet of Things

Google appears to be losing steam in the ongoing race to dominate the online advertising market, and competitors Amazon and Facebook are taking advantage of...

READ MORE >
Facebook Advertisers Remain Loyal Despite Scandals
Facebook Advertisers Remain Loyal Despite Scandals
April 09, 2019  |  Facebook

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and...

READ MORE >
Amazon Reins In Ads Amid Regulatory Probe
Amazon Reins In Ads Amid Regulatory Probe
April 03, 2019  |  Amazon

Amazon has removed some very prominent ads for some of its private label products amid increased regulatory scrutiny from politicians, according to reports. Amazon’s private...

READ MORE >
Amazon Tries Out Pop-Up Ads Over Rivals’ Products
Amazon Tries Out Pop-Up Ads Over Rivals’ Products
March 15, 2019  |  Amazon

Amazon has been testing a new feature on its mobile app where it forces users to either click through or select a pop-up ad for...

READ MORE >
Kroger Expands Marketing Relationship With Pinterest
Kroger Expands Marketing Relationship With Pinterest
March 15, 2019  |  Retail

Kroger and Kroger Precision Marketing (KPM) have announced a strategic integrated media and measurement relationship with Pinterest. The partnership will allow advertisers to use the...

READ MORE >
Online Ad Biz Neared $50B In Early 2018
Online Ad Biz Neared $50B In Early 2018
November 14, 2018  |  Business

A new report from Interactive Advertising Bureau (IAB) shows that the online advertising business continues to grow at double-digit rates. “This landmark figure cements digital...

READ MORE >