Oura

Integrated Health Metrics Unlock New Frontier for Connected Wellness
Integrated Health Metrics Unlock New Frontier for Connected Wellness
May 03, 2024  |  Connected Economy

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s...

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Oura Launches Amazon Brand Store for Smart Rings
Oura Launches Amazon Brand Store for Smart Rings
March 08, 2024  |  Retail

Oura has begun selling its smart rings on Amazon. The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the...

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Smarter Wearables Highlight Demand for Real-Time Fitness Data
Smarter Wearables Highlight Demand for Real-Time Fitness Data
March 07, 2024  |  Wearables

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have...

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ŌURA Wants to Be the Wearable of Choice for Consumers
ŌURA Wants to Be the Wearable of Choice for Consumers
November 06, 2023  |  Wearables

Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the...

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Oura Acquires Proxy to Expand Into Payments and Authentication
Oura Acquires Proxy to Expand Into Payments and Authentication
May 09, 2023  |  Biometrics

Oura has acquired Proxy in a bid to expand into payments and authentication. The acquisition adds Proxy’s digital identity signal platform to Oura’s lineup of...

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Oura Begins Offering Wellness-Oriented Wearable Technology at Best Buy
Oura Begins Offering Wellness-Oriented Wearable Technology at Best Buy
April 24, 2023  |  Wearables

Oura’s wellness-oriented smart ring is becoming available at Best Buy. The Oura Ring — wearable technology that provides health data, insights and guidance — began...

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Oura Sleep Rings And The Expanded Future Of Wearables
Oura Sleep Rings And The Expanded Future Of Wearables
May 12, 2021  |  Innovation

The average consumer may not have heard of the Finnish wearable maker Oura yet — but they have most certainly heard of the firm’s most...

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Today In Payments Around The World: dLocal Reportedly Files For IPO; Oura Lands $100 Million Investment
Today In Payments Around The World: dLocal Reportedly Files For IPO; Oura Lands $100 Million...
May 04, 2021  |  International

In today’s top payments news around the world, dLocal has reportedly confidentially filed for an initial public offering (IPO) in the United States, while Oura...

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Wearable Health Tech Maker Oura Raises $100 Million
Wearable Health Tech Maker Oura Raises $100 Million
May 04, 2021  |  Investments

The wearable fitness manufacturer Oura announced a $100 million Series C on Tuesday (May 4), a funding round that brings the company’s total financing to...

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