Peacock

Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms  
Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms  
May 01, 2024  |  Streaming

Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3...

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Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...

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SiriusXM Sees Revenue per Subscriber Decline as Mix Shifts to Streaming-Only
SiriusXM Sees Revenue per Subscriber Decline as Mix Shifts to Streaming-Only
February 01, 2024  |  Earnings

The rise in demand for music streaming comes with its drawbacks for broadcasting companies that are used to offering a more diversified suite of listening...

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JetBlue Reports ‘Exceptional Growth and Engagement’ for Loyalty Program
JetBlue Reports ‘Exceptional Growth and Engagement’ for Loyalty Program
January 30, 2024  |  Earnings

JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. The program, TrueBlue, was expanded during the fourth quarter and has seen...

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Peacock Exceeded $1B Revenue in Q4 as Sports Drive Streaming Engagement 
Peacock Exceeded $1B Revenue in Q4 as Sports Drive Streaming Engagement 
January 25, 2024  |  Streaming

Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s...

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Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
January 15, 2024  |  Subscriptions

Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game,...

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Amazon and Walmart Put Subscribers on Their Wish List in 2023
Amazon and Walmart Put Subscribers on Their Wish List in 2023
December 15, 2023  |  Subscriptions

The holidays are here, and Walmart and Amazon are looking for ways to boost their subscription numbers. To do that, Walmart has teamed up with...

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Streaming Services Compete for Consumers’ Holiday Spending With Giftable Subscriptions
Streaming Services Compete for Consumers’ Holiday Spending With Giftable Subscriptions
December 14, 2023  |  Streaming

From directly giftable subscriptions to traditional gift cards, video streaming services are finding ways to capture consumers’ holiday season spending. Notably, leading players in the...

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