Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared...
Chipotle Mexican Grill is targeting its messaging based on digital data from its loyalty members, as across the restaurant industry, leading players are competing to...
Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...
Credit unions (CUs) provide financial services to a community of members often connected by location, work or education. Although many CUs might not have the...
Tory Marpe, vice president of loyalty and CRM at The Container Store, told PYMNTS that the days of one-size-fits-all loyalty programs are over. “If you...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...
Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...
Generative AI significantly enhances customer engagement in retail by personalizing experiences. As a result, retailers now harness AI to tailor product recommendations and marketing campaigns,...