personalization

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
November 22, 2023  |  Investments

eCommerce-focused AI firm Birdseye has raised $3 million to help retailers launch “hyper-personalized” campaigns. The Toronto-based company announced the seed funding Wednesday (Nov. 22), saying it would use the...

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Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
October 31, 2023  |  Subscriptions

As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to...

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Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
October 26, 2023  |  Payments Innovation

No one (other than PYMNTS readers) wakes up thinking about payments or money movement. Rather, it is what’s on the other side of the transaction...

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Wine Subscribers Seek Out the Personal Touch
Wine Subscribers Seek Out the Personal Touch
October 13, 2023  |  Subscriptions

As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. By the Numbers For the...

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Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
October 12, 2023  |  Investments

Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to...

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Walmart Execs Unpack What Its Gen AI Launch Means for Shoppers and Brands
Walmart Execs Unpack What Its Gen AI Launch Means for Shoppers and Brands
October 11, 2023  |  artificial intelligence

Whether you’re the natural party planner or the one reluctantly tasked with organizing, there’s an undeniable truth: Effective event planning hinges on meticulous attention to...

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Stylitics Introduces AI-Powered Virtual Closet
Stylitics Introduces AI-Powered Virtual Closet
October 10, 2023  |  artificial intelligence

Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. More to the point, the 1995 comedy “Clueless,” and its early-internet vision of virtual...

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As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
October 03, 2023  |  Retail

It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...

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