PYMNTS-MonitorEdge-May-2024

premium retail

Can Alo Yoga Persuade Consumers to Pay Couture Prices? 
Can Alo Yoga Persuade Consumers to Pay Couture Prices? 
October 20, 2023  |  Retail

Premium and luxury are not the same.  In the world of fashion, premium brands strut their stuff by offering top-tier products that outshine mass-market alternatives,...

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