private label

Millennials Are Most Prepared to Trade Down to Private Label
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024  |  Consumer Insights

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable...

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Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
June 20, 2024  |  Earnings

With ongoing financial challenges affecting consumers very differently depending on their financial standing, Kroger is seeing its initiative to improve its private-label offerings prove key...

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Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
June 14, 2024  |  Retail

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and...

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Sam’s Club Recruits Its Customers to Drive Private-Label Innovation
Sam’s Club Recruits Its Customers to Drive Private-Label Innovation
June 06, 2024  |  Retail

As retailers rethink their relationships with their customers looking to drive deeper loyalty and higher engagement, Sam’s Club is looking to its membership base to...

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Target Expanding Private-Label Offerings to Other Stores
Target Expanding Private-Label Offerings to Other Stores
May 06, 2024  |  Retail

Shoppers might soon spot Target’s private-label brands at stores other than Target. Christina Hennington, the company’s chief growth officer, tells Bloomberg News that it is expanding sales of...

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Walmart and Amazon Expand Private-Label Plays to Compete in Grocery
Walmart and Amazon Expand Private-Label Plays to Compete in Grocery
May 03, 2024  |  Retail

As Amazon looks to close the gap with Walmart in grocery, both retail giants are seeing the opportunity to win over shoppers with their private-label brands. Walmart announced Tuesday (April 30) the...

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Walmart Debuts ‘bettergoods’ in Massive Private Label Expansion
Walmart Debuts ‘bettergoods’ in Massive Private Label Expansion
April 30, 2024  |  Retail

Walmart is expanding its private-label offerings with the debut of “chef-inspired” food brand bettergoods. Announced Tuesday (April 30), bettergoods represents Walmart’s largest private-brand food rollout in two decades,...

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Kraft Heinz Sales Dip as Shoppers Make ‘Smaller Trips’
Kraft Heinz Sales Dip as Shoppers Make ‘Smaller Trips’
February 14, 2024  |  Earnings

From dollar store shoppers to wealthier club store members, consumers are seeking value. So said Kraft Heinz CEO Carlos Abrams-Rivera, addressing his company’s 7.1% quarterly sales drop...

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No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
November 14, 2023  |  Retail

“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because...

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