Publicis

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
November 08, 2022  |  Retail

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...

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French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
May 03, 2022  |  Acquisitions

Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...

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