PYMNTS-MonitorEdge-May-2024

rebranding

CYBG Rebrands To Virgin Money Name In SMB Pursuit
CYBG Rebrands To Virgin Money Name In SMB Pursuit
June 20, 2019  |  B2B Payments

The Clydesdale and Yorkshire Banking Group (CYBG) brand is going into retirement after its merger with Virgin Money, which will have its name lead the...

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Bank Of America Rebrands, Loses Merrill Lynch Name
Bank Of America Rebrands, Loses Merrill Lynch Name
February 25, 2019  |  Banking

Bank of America will drop the Merrill Lynch name from its trading and investment banking outfits, according to reports. The banking giant, which bought the...

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How To See The Customer ‘Beyond The Credit Score’
How To See The Customer ‘Beyond The Credit Score’
February 13, 2019  |  Alternative Finances

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare, Romeo & Juliet A quick glance...

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Dunkin’ Donuts Officially Changes Its Name
Dunkin’ Donuts Officially Changes Its Name
September 26, 2018  |  Retail

Dunkin’ Donuts announced that it has officially changed its name, and will now be known simply as Dunkin’. As a result of the change, new branding was...

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Gymboree Refreshes Brand On Amazon’s Prime Day
Gymboree Refreshes Brand On Amazon’s Prime Day
July 16, 2018  |  Retail

With Amazon rolling out Prime Day deals, Gymboree is revamping its digital presence along with a refreshed product and personality. The changes include updated websites...

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Toyota Plans To Turn Millennials Into Car Owners
Toyota Plans To Turn Millennials Into Car Owners
June 29, 2018  |  Innovation

When it comes to connected cars, Toyota is betting on youth. That bet could complicate, in a positive way, some of the general ideas out...

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Best Buy Minimizes Iconic Price Tag In New Logo
Best Buy Minimizes Iconic Price Tag In New Logo
May 10, 2018  |  Retail

As part of a rebranding effort, Best Buy has updated its famous logo. The new design moves the company’s wordmark outside the giant yellow tag,...

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Walgreens Braces For Upcoming Pharmacy War
Walgreens Braces For Upcoming Pharmacy War
December 05, 2017  |  Retail

Walgreens has introduced a rebranding strategy aimed at showcasing the company’s history, as well as boosting its efforts to target a younger demographic – especially...

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Pinterest Isn’t A Social Network
Pinterest Isn’t A Social Network
April 26, 2017  |  Ecosystems

Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that Pinterest is no...

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