At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion...
The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...
PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...
Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs,...
As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level...
Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with...
As restaurants leverage consumer data to personalize the experience amid increasing competition for diner loyalty, many may soon add item-level receipt data to their arsenal....
Financial institutions (FIs) with technical infrastructure already in place could be better positioned to win over customers. Data readiness is nearly imperative these days for...