REI

REI to Bring Trade-Ins, Used Outdoor Gear Marketplace to All Stores by Midyear
REI to Bring Trade-Ins, Used Outdoor Gear Marketplace to All Stores by Midyear
April 13, 2022  |  Retail

REI Co-op announced during its 2021 earnings report Tuesday (April 12) that it is expanding its Re/Supply trade-in program and used outdoor gear marketplace to...

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Retailers Use Digital Blueprints to Reinvent the Physical Store Experience
Retailers Use Digital Blueprints to Reinvent the Physical Store Experience
January 31, 2022  |  Retail

Not long ago — call it two years — eCommerce and digital were being used primarily to inform consumers’ in-store journeys, but that has flipped....

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More Layoffs Announced At REI
More Layoffs Announced At REI
July 14, 2020  |  Retail

Less than 90 days after REI, the outdoor recreation retailer, cut 25 percent of its workforce at its Kent, Washington headquarters, hundreds more workers will...

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Why REI Is Opting Outside Again This Year
Why REI Is Opting Outside Again This Year
November 21, 2017  |  Retail

Daring to be different can pay dividends. And yet, even at Thanksgiving — once the start of the holiday shopping season — some consumers can already feel...

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REI Gets Foothold As Rock Gym Popularity Climbs
REI Gets Foothold As Rock Gym Popularity Climbs
May 16, 2017  |  Retail

REI and Momentum TM Indoor Climbing will lay the first stone of their new joint venture, REI Co-op Climb, in Katy, Texas, in July. “These...

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REI Takes Contextual Commerce Outside For A Walk
REI Takes Contextual Commerce Outside For A Walk
January 03, 2017  |  Retail

Imagine that the sun is shining, the birds are chirping and there is absolutely no reason to be inside. It’s time to be adventurous. REI is...

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REI Plays With Black Friday PR Fire, Gets Burned
REI Plays With Black Friday PR Fire, Gets Burned
November 20, 2015  |  Hmmm

REI might have been riding high after its announcement to close stores on Black Friday, but a Reddit interview with CEO Jerry Stritzke turned sour.

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