The most lucrative retail subscription customers are discerning consumers who fall into two groups: multi-model subscribers with a balanced portfolio of different subscription types and...
Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV)...
Hooking consumers with the privileges of subscription membership is worth offering trial giveaways for Amazon and Walmart. Ahead of July’s savings extravaganza, Amazon and Walmart...
The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a...
Value may outweigh convenience when it comes to recurring subscriptions, as consumers seek any and all avenues to cut costs. Consumers are digging deep to...
To serve a wide range of consumers in the digital age, innovators are rolling out subscription offerings ranging from news content to gaming. Some providers...