Rokt

App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
November 21, 2024  |  Retail

With the shopping season upon us, PYMNTS’ App Provider Rankings take a peek into shopping apps. And what we found were some strategies paying dividends...

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Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
April 08, 2024  |  Buy Now Pay Later

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges....

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Rokt to Acquire AfterSell and Expand Shopify User Tools
Rokt to Acquire AfterSell and Expand Shopify User Tools
January 12, 2024  |  Acquisitions

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to...

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Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout
Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout
November 16, 2023  |  Partnerships

Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with...

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Klarna and Rokt Partner to Enhance eCommerce Marketing
Klarna and Rokt Partner to Enhance eCommerce Marketing
October 17, 2023  |  Partnerships

Global payments network Klarna is partnering with eCommerce solutions firm Rokt. The collaboration aims to leverage Rokt’s artificial intelligence (AI) technology to deliver more relevant marketing solutions for retailers and...

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How AI Co-Pilots Can Future-Proof the CFO Office 
How AI Co-Pilots Can Future-Proof the CFO Office 
June 05, 2023  |  artificial intelligence

Today’s challenging macro environment requires organizations, and their CFOs, to be both nimble and intelligent. That’s because unpredictable market conditions have made it essential for finance leaders...

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Minding the Details in Working Capital Transparency
Minding the Details in Working Capital Transparency
June 01, 2023  |  Innovation

With businesses of all kinds being squeezed by rising wages and decreased consumer spending, they need to cut costs without cutting essential functions. PYMNTS explains...

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Payments Automation Helps Main Street Navigate Economic Challenges
Payments Automation Helps Main Street Navigate Economic Challenges
May 31, 2023  |  Innovation

Companies that invested in technology to improve working capital transparency during the pandemic saw overwhelmingly positive results. Seventy-seven percent of surveyed CFOs said they saw...

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Rokt Launches Marketplace for Presenting Payment-Related Offers to Shoppers
Rokt Launches Marketplace for Presenting Payment-Related Offers to Shoppers
May 11, 2023  |  eCommerce

Rokt has launched a marketplace that enables eCommerce businesses to monetize their checkout page. With the new Rokt Payments Marketplace, these businesses can allow payment...

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