Sephora

Sephora Launches First Small Concept Store In Boston
Sephora Launches First Small Concept Store In Boston
July 21, 2017  |  Retail

Sephora has announced the launch of Sephora Studio, a new, 2,000-square-foot concept store in Boston that will focus on artistry and skin care services. According...

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NEW REPORT: How Lowe’s Does Omnichannel Self-Improvement
NEW REPORT: How Lowe’s Does Omnichannel Self-Improvement
July 20, 2017  |  Omnicommerce

With companies from home improvement retailers to electronics manufacturers to clothing designers working to improve the online sales experience, good ideas can come from anywhere....

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AI/BOTS: AI’s Impact on The Digital Retail Revolution
AI/BOTS: AI’s Impact on The Digital Retail Revolution
July 13, 2017  |  Chatbots

The digital retail revolution is well underway. Fusing technology into in-store experiences has officially gone mainstream, and retailers are looking for ways to go beyond...

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J.C. Penney Enhances Customer Benefits In Loyalty Program
J.C. Penney Enhances Customer Benefits In Loyalty Program
July 11, 2017  |  Loyalty & Rewards

J.C. Penney is launching a new loyalty program that allows points to roll over from month to month and gives cosmetics brand Sephora customers the chance to...

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Direct To Consumer: Surviving The Digital Retail Revolution
Direct To Consumer: Surviving The Digital Retail Revolution
June 20, 2017  |  Retail

There’s no question about it — today’s retail landscape is undergoing a digital revolution. With the online world enabling individuals to more easily start their own...

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bareMinerals’ Back-To-Basics Retail Secret
bareMinerals’ Back-To-Basics Retail Secret
June 13, 2017  |  Retail

Before bareMinerals was a household name in cosmetics – its parent, Bare Escentuals, was a smallish bath and body retailer with an unusual product that had a...

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Sephora’s Digital Beauty Makeover App Gets Smarter
Sephora’s Digital Beauty Makeover App Gets Smarter
June 08, 2017  |  Retail

Makeup aficionados don’t have to be YouTube beauty gurus to try on seemingly infinite variations of eye, cheek and lip color. With the latest beauty...

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Sephora’s Brand Balancing Act
Sephora’s Brand Balancing Act
January 19, 2017  |  Retail

It is hard to overstate the degree to which Sephora has changed the game in cosmetics retail. One of physical retail’s few success stories in...

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