shoppable TV

Instacart Expands Shoppable TV Partnership With Roku
Instacart Expands Shoppable TV Partnership With Roku
October 09, 2024  |  eCommerce

Instacart says it is expanding its advertising partnership with streaming TV platform Roku.  As the food delivery company noted in a news release Wednesday (Oct....

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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