Snap Inc

Snap Inc. Sets Valuation Lower Than Expected
Snap Inc. Sets Valuation Lower Than Expected
February 17, 2017  |  IPO

Sources are reporting that Snap Inc. — Snapchat’s parent company — has set a valuation for itself between $19.5 billion and $22.2 billion, as the message app...

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PYMNTS Daily Data Dive: Snapchat Files IPO
PYMNTS Daily Data Dive: Snapchat Files IPO
February 03, 2017  |  Daily Data Dive

With just five years under its belt, disappearing message app Snapchat filed for its IPO this week. Ahead of its share sale, which may be happening as...

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Snapchat Tests Social Commerce Waters
Snapchat Tests Social Commerce Waters
January 13, 2017  |  Retail

Snap Inc. is currently testing two new advertising tactics — deep linking and auto-fill — to boost its social commerce capabilities. Deep linking allows marketing...

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