sneakers

From Sneaker Obsession to D2C Success: How Richard Brown Built Proof Culture
From Sneaker Obsession to D2C Success: How Richard Brown Built Proof Culture
November 15, 2024  |  Retail

Proof Culture founder and CEO Richard Brown’s love of sneakers began long before he ever thought of turning his passion into a direct-to-consumer business. He...

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Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
November 17, 2022  |  Retail

Recalling then-candidate Joe Biden’s 2019 advice that out-of-work coal miners should learn to code, now-unemployed coders may want to check job listings for “Luxury Procurement...

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Adidas Seeks CEO, Questions Kanye West Deal
Adidas Seeks CEO, Questions Kanye West Deal
October 07, 2022  |  Retail

As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get...

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Has Nike Found Playbook for Winning Web3 Game?
Has Nike Found Playbook for Winning Web3 Game?
October 06, 2022  |  Metaverse

By the numbers, Nike is winning Web3, the somewhat vague next-generation internet that is fast becoming marketing department shorthand for “nonfungible token and metaverse strategy.”...

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Nike Web Store Sells Out Of Kobe Bryant Merchandise
Nike Web Store Sells Out Of Kobe Bryant Merchandise
January 28, 2020  |  Retail

Nike’s online store has sold out of all of its Kobe Bryant-related merchandise, according to numerous reports on Tuesday (Jan. 28). Demand for the merchandise...

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Nike Patents ‘CryptoKicks’ Blockchain Shoes
Nike Patents ‘CryptoKicks’ Blockchain Shoes
December 10, 2019  |  Innovation

Nike has been awarded a patent by the U.S. Patent Office for the sneaker company’s new blockchain-compatible sneakers, which are called “CryptoKicks,” according to reports....

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Creating A Counterfeit-Proof Sneaker Marketplace
Creating A Counterfeit-Proof Sneaker Marketplace
July 31, 2019  |  Retail

New startups working with venture investors get all kinds of advice; some very good, some not so much. But GOAT Co-Founder Eddy Lu probably got...

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Nike Pulls Early American Flag Sneaker Due To Symbolism Concerns
Nike Pulls Early American Flag Sneaker Due To Symbolism Concerns
July 02, 2019  |  Retail

After former San Francisco 49ers quarterback and activist Colin Kaepernick told Nike Inc. that it should not sell a shoe with a symbol that he...

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Everlane To Debut New Sneaker Label
Everlane To Debut New Sneaker Label
April 18, 2019  |  Retail

With the goal of being better for the planet than the rest of the sneaker industry, Everlane is rolling out a sneaker label called Thread....

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