social commerce

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
April 30, 2024  |  Earnings

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. ...

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TikTok Shop Marks 500,000+ Merchants in the US
TikTok Shop Marks 500,000+ Merchants in the US
April 30, 2024  |  Social Commerce

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling...

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LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
April 30, 2024  |  Social Commerce

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology,...

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Meta Tests Invitation-Only Bonus Program for Creators on Threads
Meta Tests Invitation-Only Bonus Program for Creators on Threads
April 29, 2024  |  Meta

Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with...

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TikTok General Counsel Steps Down to Fight Ban
TikTok General Counsel Steps Down to Fight Ban
April 28, 2024  |  Social Commerce

TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave...

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Influencer Brands Are Getting Ready for a TikTok-Less Future
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024  |  Social Commerce

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...

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Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
April 25, 2024  |  Social Commerce

TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its...

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TikTok Suspends Rewards Program Amid EU Pressure
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024  |  Social Commerce

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. “TikTok always seeks to engage constructively with the EU Commission and...

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TikTok Ban Becomes Law as Social Commerce Takes Off
TikTok Ban Becomes Law as Social Commerce Takes Off
April 24, 2024  |  Regulation

President Joe Biden has signed a law banning TikTok unless it’s sold within a year. As NPR noted in its report Wednesday (April 24), the law is the largest threat...

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