social commerce

QVC CEO Aims Social Commerce at Gen Z Parents
QVC CEO Aims Social Commerce at Gen Z Parents
August 08, 2024  |  Retail

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...

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Report: X Working on Adding ‘Payments’ Button
Report: X Working on Adding ‘Payments’ Button
August 06, 2024  |  Social Commerce

X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button...

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Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

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Are Wearable Companions the Next Face of AI?
Are Wearable Companions the Next Face of AI?
August 02, 2024  |  artificial intelligence

As the tech industry pushes toward more AI interactions, a new entrant in the wearable market is raising eyebrows and questions about the future of...

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Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
July 31, 2024  |  Social Commerce

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to...

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Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

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A Day in the Life of Gen Z: Shopping, Subscriptions and Social Media
A Day in the Life of Gen Z: Shopping, Subscriptions and Social Media
July 31, 2024  |  Subscription Commerce

Merchants have much to gain if they find the way to the hearts of Gen Z consumers — and can get them to click on...

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Pinterest Reportedly Turning to News Outlets to Sell Ads
Pinterest Reportedly Turning to News Outlets to Sell Ads
July 29, 2024  |  Partnerships

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell...

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WhatsApp Reaches 100 Million Users in US
WhatsApp Reaches 100 Million Users in US
July 25, 2024  |  Social Commerce

WhatsApp said that as of July, it has 100 million users in the United States. “This milestone has been a long time coming and it...

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