social commerce

LTK Begins Video-First Transformation of Platform for Creators, Businesses
LTK Begins Video-First Transformation of Platform for Creators, Businesses
July 24, 2024  |  Social Commerce

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new...

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TikTok Reportedly Bringing In-App Shopping to Spain and Ireland
TikTok Reportedly Bringing In-App Shopping to Spain and Ireland
July 23, 2024  |  eCommerce

TikTok is reportedly planning to roll out in-app shopping for users in Spain and Ireland. The launch could come as soon as October, Bloomberg News...

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Meta Expands Business Subscription Program to India
Meta Expands Business Subscription Program to India
July 22, 2024  |  Meta

Meta said it is expanding its business subscription program to users in India. The tech giant last year introduced Meta Verified for businesses on Facebook and Instagram, and...

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LinkedIn Employs AI and Games to Promote Daily User Visits
LinkedIn Employs AI and Games to Promote Daily User Visits
July 21, 2024  |  Social Commerce

How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT),...

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Eventbrite Enables In-App Ticket Purchases on TikTok
Eventbrite Enables In-App Ticket Purchases on TikTok
July 16, 2024  |  Social Commerce

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which...

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Gen Z Consumers 117% Likelier to Shop From Influencers
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024  |  Social Commerce

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers....

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HSN and Impact Team to Launch Influencer Platform
HSN and Impact Team to Launch Influencer Platform
July 09, 2024  |  Retail

HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to...

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High-Income Consumers Shop Online 40% More Than Low-Income
High-Income Consumers Shop Online 40% More Than Low-Income
July 08, 2024  |  eCommerce

When it comes to retail’s digital transformation, consumers with cash to burn are leading the charge. By the Numbers The 2024 edition of PYMNTS Intelligence’s...

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TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
July 01, 2024  |  Social Commerce

As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting...

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