Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...
TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...
Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...
Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online...
As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...
OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...
The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining...