Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
TikTok Denies Report That It’s Developing US-Only Algorithm
TikTok Denies Report That It’s Developing US-Only Algorithm
May 30, 2024  |  Social Commerce

TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported...

READ MORE >
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
May 29, 2024  |  Retail

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...

READ MORE >
X CEO Linda Yaccarino Says Other Platforms Could Use Fact-Checking Feature
X CEO Linda Yaccarino Says Other Platforms Could Use Fact-Checking Feature
May 24, 2024  |  Technology

X CEO Linda Yaccarino said Friday (May 24) that the social media company could share its Community Notes feature with newspapers and other platforms. The crowd-sourced fact-checking feature can “force out bias,” Yaccarino...

READ MORE >
Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

READ MORE >
TikTok Lowers Threshold for Creators to Join Affiliate Program
TikTok Lowers Threshold for Creators to Join Affiliate Program
May 23, 2024  |  Social Commerce

TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...

READ MORE >
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
May 23, 2024  |  Social Commerce

Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...

READ MORE >
Zoom Doubles Down on AI Strategy to Fuel Future Growth
Zoom Doubles Down on AI Strategy to Fuel Future Growth
May 21, 2024  |  Earnings

Zoom is making a bet that artificial intelligence will be the key to driving growth and expanding its business beyond video conferencing. The video communications...

READ MORE >
Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

READ MORE >
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

READ MORE >