Does cryptocurrency have the cachet to take on the likes of Anheuser-Busch, Pepsico, Nike, automakers and other big spenders in sports sponsorships, and if so,...
5G will be among the stars at events being held during Major League Baseball (MLB) All-Star Week in Los Angeles, July 15-19. T-Mobile announced Wednesday...
Pimlico Race Course. The name conjures greats of horse racing that have thundered down its track over the decades — Man o’ War, Seabiscuit, Secretariat...
Golf Genius Software will be partnering with RepSpark Systems to debut a new level of B2B eCommerce wholesale for golf apparel and equipment, a press...
Citi Field, home of the New York Mets, will give fans the option of entering the ballpark next season using facial recognition to verify their...
Dick’s Sporting Goods spent the early part of 2021 focusing on experiential retail and bringing products to consumers in new ways, as shoppers returned in...
The International Olympic Committee (IOC) is teaming up with sports merchandise company Fanatics on its first worldwide eCommerce pact, which gives Fanatics a share of...
Visa is partnering with artist Micah Johnson, the former second baseman and outfielder for the White Sox, Dodgers, Braves and Rays, in building a program...
For decades, college athletes were barred from profiting from their name, image or likeness (NIL) by rules imposed by the NCAA despite many becoming household...