Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,”...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...
The Walt Disney Company will invest $1.5 billion to acquire an equity stake in Epic Games as the companies begin a multiyear collaboration on games and entertainment experiences....
Disney+ has reportedly begun taking steps to prevent password sharing among its U.S. subscribers. The streaming service began sending out emails on Wednesday (Feb. 7) notifying...
Fox, ESPN and Warner Bros. Discovery have announced a joint venture to launch a new streaming sports service in the United States. This collaboration aims...
Last year, Taylor Swift accounted for 2% of the music industry’s entire sales. But as the megastar prepares to make history — in the running...
The rise in demand for music streaming comes with its drawbacks for broadcasting companies that are used to offering a more diversified suite of listening...
As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report...
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s...