Streaming

Walmart and Amazon Step Up the Race for Digital Ad Spending
Walmart and Amazon Step Up the Race for Digital Ad Spending
August 02, 2024  |  Retail

As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. The...

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Digital Dominance Challenged as Moviegoers Return to Theaters
Digital Dominance Challenged as Moviegoers Return to Theaters
July 29, 2024  |  Streaming

While consumers like the convenience of digital streaming, all it took to get them back in movie theaters were two superheroes with attitudes. Even though...

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Spotify Shifts From One-Size-Fits-All to Customized Subscription Plans
Spotify Shifts From One-Size-Fits-All to Customized Subscription Plans
July 26, 2024  |  Earnings

Spotify Founder and CEO Daniel Ek believes the company’s approach to flexibility for its customers is a key success factor. Second-quarter earnings, reported on Tuesday...

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From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics
From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics
July 24, 2024  |  News

Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational...

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Spotify Hits Record Q2 Earnings Amid Double-Digit User Growth
Spotify Hits Record Q2 Earnings Amid Double-Digit User Growth
July 23, 2024  |  Earnings

In its earnings report released Tuesday (July 23), Spotify showcased a record-breaking second quarter, driven by features in its music offerings such as daylist and...

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Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

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Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
July 18, 2024  |  Streaming

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. The streaming giant posted...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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Audible Says New Royalty Model Monetizes More Content
Audible Says New Royalty Model Monetizes More Content
July 11, 2024  |  Streaming

Amazon-owned online audiobook and podcast service Audible is rolling out a new royalty model that will enable creators to monetize more types of content. The model will...

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