As consumers’ lives have moved increasingly online in the past year, causing them to seek web solutions for formerly in-person activities, grocery retailers have had...
Capturing consumers’ attention isn’t easy work in the high-distraction environment in which consumers live. So, when it comes to delivering a marketing message, the mechanism...
As profound as the digital shift has been, there are still places where the physical experience remains a holdout. Going to the branch still outscores...
There’s a reason that bank apps and websites ask, “was this information helpful?” Often as not the answer is “no.” That simply won’t fly in...
Since the onset of the pandemic, banking activities like opening new accounts and applying for loans are now being done virtually to socially distance and...
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a...
The great digital shift didn’t start in March. Though the world before then seems hard to remember, consumers were already in the process of shifting...
According to popular urban legend, goldfish have almost no memory — an idea can stay in their heads for no longer than nine seconds before...