Super Apps For the Super Connected

Why Demographics Only Tell Half the Consumer Digital Adoption Story 
Why Demographics Only Tell Half the Consumer Digital Adoption Story 
April 14, 2023  |  Connected Economy

Focusing on just the youngest digital-native generations or only high-earners when describing the connected-tech consumer misses the big picture when it comes to this demographic within a demographic. The...

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40% of Millennials ‘Very’ Interested in Super Apps
40% of Millennials ‘Very’ Interested in Super Apps
October 17, 2022  |  Connected Economy

The super app — and, with it, one-stop mobile control over a broad range of everyday activities online and offline — is poised to receive...

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Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
October 10, 2022  |  Connected Economy

Connected devices have enabled consumers to centralize all manner of daily tasks, making it easy to buy groceries, monitor bank transactions, track health data and...

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