Taco Bell

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
November 15, 2024  |  Restaurant innovation

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...

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Voice AI Orders Go Mainstream With QSRs Leading the Way
Voice AI Orders Go Mainstream With QSRs Leading the Way
November 08, 2024  |  Voice Activation

That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation...

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Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
November 05, 2024  |  Restaurant innovation

In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco...

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Taco Bell Goes All-in on AI Drive-Thrus as McDonald’s Steps Back
Taco Bell Goes All-in on AI Drive-Thrus as McDonald’s Steps Back
August 07, 2024  |  artificial intelligence

By year’s end, hundreds of Taco Bell drive-thrus could be taking orders without a human on the other end of the speaker. Yum Brands’ ambitious...

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Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
August 06, 2024  |  Earnings

As Yum Brands aims to be a “leading global digital restaurant company,” per CEO David Gibbs, the quick-service restaurant (QSR) giant is tapping its tech...

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Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus
Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus
July 31, 2024  |  Voice Activation

Taco Bell will add AI voice technology to hundreds of its drive-thrus by year’s end. It’s part of parent Yum! Brands’ plans to integrate voice...

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Restaurants Tinkering With Subscriptions Turn From Freebies to Discounts
Restaurants Tinkering With Subscriptions Turn From Freebies to Discounts
July 19, 2024  |  Subscriptions

As the restaurant industry aims to figure out how to use subscriptions to drive loyalty, some are finding that offering free menu items is not...

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Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
July 12, 2024  |  Subscriptions

As Taco Bell continues its paid subscription push — its “passes” — the quick-service restaurant (QSR) giant is seeing that, by offering a wider range...

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Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
May 01, 2024  |  Earnings

Yum Brands, the company behind Pizza Hut, KFC and Taco Bell, reported mixed results in its Q1 earnings announcement Wednesday (May 1) with challenges evident...

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