Taylor Swift

Lawsuit Accuses Ticketmaster and Live Nation of ‘Racketeering Activity’
Lawsuit Accuses Ticketmaster and Live Nation of ‘Racketeering Activity’
November 18, 2024  |  Legal

A new lawsuit brought by fans of Taylor Swift and other musicians reportedly accuses Ticketmaster and its parent company, Live Nation, of colluding with other organizations to...

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NFL Ups Its Social Media Game With Kansas City Chiefs Leading Digital Surge
NFL Ups Its Social Media Game With Kansas City Chiefs Leading Digital Surge
August 14, 2024  |  Social Commerce

As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as...

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Live Nation May Face Antitrust Lawsuit
Live Nation May Face Antitrust Lawsuit
April 15, 2024  |  ANTITRUST

Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company...

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Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
February 27, 2024  |  Retail

Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members...

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Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
February 24, 2024  |  Retail

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...

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Taylor Swift Tour Expected to Generate $780 Million in Melbourne, Australia
Taylor Swift Tour Expected to Generate $780 Million in Melbourne, Australia
February 15, 2024  |  Economy

As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The...

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Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...

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Taylor Swift Drove 2% of All Music Sales in 2023
Taylor Swift Drove 2% of All Music Sales in 2023
February 04, 2024  |  Streaming

Last year, Taylor Swift accounted for 2% of the music industry’s entire sales. But as the megastar prepares to make history — in the running...

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X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
January 28, 2024  |  Social Commerce

Social media platform X is hiring 100 content moderators to police child abuse content. “At X, we have zero tolerance for Child Sexual Exploitation (CSE), and we...

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