Taylor Swift

Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
December 30, 2023  |  Retail

A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like...

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Adding Up Impact of TikTok’s Girl Math on Retail Spending 
Adding Up Impact of TikTok’s Girl Math on Retail Spending 
October 11, 2023  |  Retail

There’s a personal finance trend on TikTok that is reshaping spending habits humorously, and it’s being referred to as “girl math.”  So, what is girl...

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Nike and the Travis Kelce Jersey Effect
Nike and the Travis Kelce Jersey Effect
September 29, 2023  |  Retail

The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of...

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AMC Theatres to Screen and Distribute Taylor Swift Concert Film
AMC Theatres to Screen and Distribute Taylor Swift Concert Film
August 31, 2023  |  Connected Economy

Taylor Swift — whose “The Eras Tour” concert was attended by over 3 million fans during its first leg in the United States — will...

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Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
August 14, 2023  |  Connected Economy

Women’s spend share, when combined, can catapult products, people and projects.  It’s unfortunately no myth that women earn an average 82 cents of on the...

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Ticket Resale Platforms Being Tested by Taylor Swift Tour
Ticket Resale Platforms Being Tested by Taylor Swift Tour
May 24, 2023  |  eCommerce

The ticket reselling business is being tested in new ways by the current Taylor Swift tour. While the pop star has tried to see that...

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PayPal Lands Live Nation Preferred Payments Partner Deal for Ticket Sales
PayPal Lands Live Nation Preferred Payments Partner Deal for Ticket Sales
April 03, 2023  |  Payment Methods

PayPal has joined forces with Live Nation to become Ticketmaster’s preferred payments partner. “Our goal is to seamlessly connect artists and event organizers with fans wherever they are in the...

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Taylor Swift Jam Puts Ticketmaster on Defense as Jump and Others Make Moves in Ticketing
Taylor Swift Jam Puts Ticketmaster on Defense as Jump and Others Make Moves in Ticketing
March 21, 2023  |  Ecosystems

A Taylor Swift ticketing dustup late last year has put an unwelcome spotlight on the event ticketing sector at a time when changes are coming...

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What Can Taylor Swift Teach Us About Digital Ticketing?
What Can Taylor Swift Teach Us About Digital Ticketing?
July 17, 2018  |  Ecosystems

Long gone are the days of waiting outside with other fans to score tickets to the boss rock show of the summer. Now, instead of...

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