It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. With each passing decade,...
Some brands are for everyone – Coca-Cola being the best American example. When Coke markets itself – it is as a product for everyone, young,...
Buying secondhand apparel isn’t a new idea. For years, there have been consignment stores, like Goodwill and the Salvation Army, where people drop off old...
There’s a new piggy bank in the payments market hoping to help teen shoppers, but you can’t crack this one open. It’s more of a...
It wasn’t long ago that this time year was the chance for preppy students to show off their ability to stay hip by wearing the...