The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel

PYMNTS Data Shows Married Parents Driving Retail Trends
PYMNTS Data Shows Married Parents Driving Retail Trends
July 24, 2024  |  Retail

Married parents are emerging as the leading demographic for apparel retailers, demonstrating a preference for clothing and accessories purchases compared to other household types, and...

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How Different Households Spend: 3 Big Ideas From ‘The Last Transaction’ Report
How Different Households Spend: 3 Big Ideas From ‘The Last Transaction’ Report
July 22, 2024  |  Consumer Insights

The economic landscape has been particularly turbulent over the past year, and its effects on the behaviors of different kinds of households are becoming increasingly...

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