The RealReal

How to Rent Your Summer Wardrobe
How to Rent Your Summer Wardrobe
June 03, 2023  |  Retail

If you can sell your clothes, why can’t you also rent out your clothes? By Rotation, a U.K.-based app, is looking embrace the mindset of...

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The RealReal Sharpens Resale Focus but Still Reports Loss 
The RealReal Sharpens Resale Focus but Still Reports Loss 
May 11, 2023  |  Retail

It was once said, “The RealReal is a total mess and I can’t quit it.” That said, keeping up with the company’s progression has been...

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The RealReal Adds Concierge Team and Data Sources for Consignors
The RealReal Adds Concierge Team and Data Sources for Consignors
March 29, 2023  |  Retail

The RealReal has added resources to help consignors do business on the luxury resale marketplace. The firm has enhanced its consignment service model and added...

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The RealReal Sharpens Focus on Consignment, Shrinks Direct Business
The RealReal Sharpens Focus on Consignment, Shrinks Direct Business
March 24, 2023  |  Retail

The RealReal is reportedly shifting resources from its direct business to its luxury consignment business. One casualty of this move is the beauty products category....

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The RealReal Looks to Consign Its Way to Near-Term Profitability 
The RealReal Looks to Consign Its Way to Near-Term Profitability 
March 01, 2023  |  Retail

With its stock trading at about $1.35 per share — after falling over 90% in the past two years — it could be argued there’s...

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The RealReal Names New CEO John Koryl ‘Hyper-Focused’ on Achieving Profitability
The RealReal Names New CEO John Koryl ‘Hyper-Focused’ on Achieving Profitability
January 25, 2023  |  Personnel

The RealReal has named eCommerce and omnichannel veteran John E. Koryl as CEO and board member. The luxury reCommerce marketplace also said in a Wednesday...

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Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
Demand for Brand Authenticators Rises Amid Growing Threat of Counterfeits
November 17, 2022  |  Retail

Recalling then-candidate Joe Biden’s 2019 advice that out-of-work coal miners should learn to code, now-unemployed coders may want to check job listings for “Luxury Procurement...

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Third-Party, White-Label Solutions Boost Luxury Recommerce Growth
Third-Party, White-Label Solutions Boost Luxury Recommerce Growth
November 15, 2022  |  Retail

Researchers at Spain’s Universitat Politècnica de Catalunya recently published a study showing that reusing 1kg of clothing could save 25 kg of carbon dioxide emissions....

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RealReal Overhauls Consignment Structure in Quest for Profitability
RealReal Overhauls Consignment Structure in Quest for Profitability
November 09, 2022  |  Retail

In its ongoing quest for profitability, luxury resale platform The RealReal said Tuesday (Nov. 8) that it has overhauled its commission structure and will charge...

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