PYMNTS-MonitorEdge-May-2024

TikTok

Retail Partnerships: Checking on Peloton and Adidas, TikTok and Shopify
Retail Partnerships: Checking on Peloton and Adidas, TikTok and Shopify
April 12, 2023  |  Retail

Unconventional partnerships have transformed the retail industry, disrupting traditional business models and creating new opportunities for growth and success. From Shopify and TikTok to Target...

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TikTok Ban Threat Scares Off US Merchants
TikTok Ban Threat Scares Off US Merchants
April 10, 2023  |  Retail

TikTok is reportedly having trouble attracting American merchants to its online shopping service. A report Monday by The Information says U.S. merchants are both more interested in expanding...

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TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Ad spending on the popular social media platform grew by 11%...

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Does Livestream Shopping Have a Future? 
Does Livestream Shopping Have a Future? 
March 28, 2023  |  Retail

HSN and QVC both pioneered the concept of live, televised shopping, enabling customers to witness product demonstrations and make purchases in real time. Traditionally popular...

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McCarthy Says House ‘Moving Forward’ With TikTok Bill
McCarthy Says House ‘Moving Forward’ With TikTok Bill
March 26, 2023  |  Politics

House Speaker Kevin McCarthy says the time has come to put restrictions on TikTok. “The House will be moving forward with legislation to protect Americans...

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What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Who Wins If TikTok Loses in the US?
Who Wins If TikTok Loses in the US?
March 16, 2023  |  Cybersecurity

TikTok, owned by Beijing-based ByteDance, is coming under global fire as long-simmering fears bubble over. The U.K. banned TikTok from government phones Thursday (March 16),...

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Google Division Says China-Sponsored Hackers Launching Sophisticated Cyberattacks
Google Division Says China-Sponsored Hackers Launching Sophisticated Cyberattacks
March 16, 2023  |  Cybersecurity

State-sponsored hackers from China are launching increasingly sophisticated cyberattacks. With these attacks targeting both government and business systems, they can evade common defenses, enter networks,...

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