TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. The social media platform made this argument Sunday (April 21),...
Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...
Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. With the ongoing evolution of mobile technology...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...
With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down...
Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access...
TikTok’s troubles apparently go beyond a possible ban in the U.S. The social media platform has seen user growth slow for the first time in...
For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. By the Numbers PYMNTS...