toys

Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
October 26, 2022  |  Retail

While acknowledging the broader economic obstacles facing his company along with others, Mattel’s CEO says he’s counting on demand for toys for the holidays. “While...

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Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
October 18, 2022  |  Retail

For a business that’s been selling toys and games for 99 years, Rhode Island-based Hasbro — which now calls itself a “branded entertainment” company — is...

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Toymakers See New Opportunity to Sell to Grown-up Kids
Toymakers See New Opportunity to Sell to Grown-up Kids
October 10, 2022  |  Retail

At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Habro Pulse...

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Target to Launch Early Holiday Deals, Hire 100K Workers
Target to Launch Early Holiday Deals, Hire 100K Workers
September 22, 2022  |  Retail

The holiday shopping season is starting Oct. 6-8 at Target, as one of the largest retail chains in the United States launches a Deals Day...

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Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
September 12, 2022  |  Retail

Heading into the holiday season, Target has announced a multiyear agreement with FAO Schwarz in which the toy brand’s products will be available only at...

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Mattel Wasn’t Toying Around as It Took Disney Back
Mattel Wasn’t Toying Around as It Took Disney Back
February 09, 2022  |  Earnings

The maker of Barbie, Hot Wheels, American Girl, Fisher-Price and dozens of other toys and games was basking in the success of its latest acquisition...

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Lego Building $1B Factory to Meet Asian Demand
Lego Building $1B Factory to Meet Asian Demand
December 08, 2021  |  Retail

Danish toy maker Lego is building a $1 billion factory in Vietnam as demand for the toy bricks across Asia continues to grow, according to...

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Toys R Us Still Doesn’t Know What It Wants to Be When It Grows Up
Toys R Us Still Doesn’t Know What It Wants to Be When It Grows Up
December 02, 2021  |  Retail

When the final two Toys R Us stores in the U.S. closed earlier this year, it looked like the end for the once-vaunted retailer, until...

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Toys R Us Opening American Dream Mall Store Before Christmas
Toys R Us Opening American Dream Mall Store Before Christmas
December 01, 2021  |  Retail

Toys R Us announced on Wednesday (Dec. 1) that it’s opening a flagship store with a two-story slide, ice cream parlor and more than 10,000...

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