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Media Platforms Race to Monetize Influencers’ Followings With Subscriptions
Media Platforms Race to Monetize Influencers’ Followings With Subscriptions
December 19, 2023  |  Subscriptions

As businesses seek more effective ways to monetize the rise of the influencer economy, leading players are pushing options for creators to offer their followers...

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Substack Pushes Video as Creator Subscriptions Compete to Stand Out
Substack Pushes Video as Creator Subscriptions Compete to Stand Out
November 30, 2023  |  Subscriptions

With increasing competition among platforms promising influencers and creators the opportunity to monetize their followings, Substack is pushing back against its reputation as a newsletter...

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Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023  |  Subscriptions

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape...

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Tumblr’s New Buy Button
Tumblr’s New Buy Button
December 03, 2014  |  Mobile Commerce

Tumblr on Tuesday (Dec. 2) rolled out an apparently easier way to make purchases through the service. In its own blog post, Tumblr offered simple...

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Tumblr: The Social Media E-Commerce Powerhouse?
Tumblr: The Social Media E-Commerce Powerhouse?
September 16, 2014  |  News

As it turns out, when it comes to marketing value for retailers, name recognition isn’t everything. It seems in the case of the niche social...

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