As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...
Victoria’s Secret is taking a more intimate approach to shopper loyalty, aiming to keep budget-conscious shoppers spending with more personalized messaging as they tighten their...
In the world of retail, generative artificial intelligence (AI) has taken up the conversation. Although the idea is not new, its importance has escalated, especially...
Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves...
The “less is more” approach seems to be a winning strategy for Victoria’s Secret, as the lingerie retailer showcased a robust August despite a weak quarter. This...
Victoria’s Secret will present a “re-imagined fashion show” on Amazon’s Prime Video. “The Victoria’s Secret World Tour” will be available to stream on Sept. 26, and a...
In its continued bid for relevancy, Victoria’s Secret has expanded its range of apparel on Amazon following a successful launch. This expansion aims to provide...
Victoria’s Secret (VS) is reviving its iconic fashion show but with a fresh approach. Instead of the traditional runway event, the brand is featuring women...
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the...