Video Ads

X Offers Discounts and Incentives to Win Back Advertisers
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a...

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Albertsons Tests Shoppable Facebook Video Ads as Grocers Digitize Circulars
Albertsons Tests Shoppable Facebook Video Ads as Grocers Digitize Circulars
July 14, 2023  |  Social Commerce

As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. The grocer’s retail media network,...

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The Amazon/Walmart Whole Paycheck Tracker:  The Siren Song of Enhanced Efficiency
The Amazon/Walmart Whole Paycheck Tracker: The Siren Song of Enhanced Efficiency
March 22, 2019  |  Walmart Amazon whole paycheck

Shopping in the early 20th century was not a terribly efficient experience for the consumer. Buying meat was one market, seafood another, produce yet another...

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Lucrative Ad Fraud Brings In Millions Daily For Hackers
Lucrative Ad Fraud Brings In Millions Daily For Hackers
December 23, 2016  |  Security & Fraud

Methbot, an ad fraud infrastructure that can host legitimate videos and serve them to 300 million fake viewers per day, has raked in around $180...

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Facebook Wants To Make Video Ads ‘Shoppable’
Facebook Wants To Make Video Ads ‘Shoppable’
June 01, 2016  |  Social Commerce

Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. The video ads will...

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