virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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Six Flags Launches Roblox Metaverse Experience With Rewards Program
Six Flags Launches Roblox Metaverse Experience With Rewards Program
June 28, 2024  |  Metaverse

Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse...

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Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
June 18, 2024  |  Apple

Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version....

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Apparel Retailers Use New AI Features to Reduce Online Returns
Apparel Retailers Use New AI Features to Reduce Online Returns
June 07, 2024  |  Retail

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...

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Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
June 03, 2024  |  Retail

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which...

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Apple Looks to Sell Vision Pro to Overseas Consumers
Apple Looks to Sell Vision Pro to Overseas Consumers
May 13, 2024  |  Apple

Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Apple’s Marketing Head for Vision Pro Retires
Apple’s Marketing Head for Vision Pro Retires
April 24, 2024  |  Apple

Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role.  Frank Casanova has worked at the Big Tech firm for 36...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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