virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Will Virtual Reality Pass the Sickness Test?
Will Virtual Reality Pass the Sickness Test?
November 22, 2019  |  Innovation

New, emerging and increasingly popular technologies go through a few tests on their way to more mainstream acceptance. Are they efficient? Are they secure? Are...

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Why Visually Enabled Retail Is Fast Coming Into View
Why Visually Enabled Retail Is Fast Coming Into View
November 20, 2019  |  Retail

It’s not only shopping that is getting more visual via new and emerging technologies, a trend that promises to get more intense in the 2020s,...

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Look At The Pretty Pictures: Behind Visual Commerce’s Rise
Look At The Pretty Pictures: Behind Visual Commerce’s Rise
November 12, 2019  |  Retail

Retail involves all senses, but as a new decade approaches, it’s become clear that visual commerce is gaining even more steam. To get a better...

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Apple AR Headset Planned For 2022; Smart Glasses Held Up Until 2023
Apple AR Headset Planned For 2022; Smart Glasses Held Up Until 2023
November 11, 2019  |  Apple

Apple is said to be planning a launch of augmented reality (AR) headsets in 2022, and a year later, introduce smart glasses with the same...

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Building A Visual Test-Drive Experience For Retailers
Building A Visual Test-Drive Experience For Retailers
November 11, 2019  |  Innovation

Seeing is believing. Excuse the cliché, but it does hold a good wallop of truth in commerce, especially as such technologies as virtual reality (VR),...

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Fixing The Friction In Furniture With VR And Holograms
Fixing The Friction In Furniture With VR And Holograms
October 17, 2019  |  Retail

Italian luxury furniture brand Natuzzi has not historically been known for high-tech offerings. Founded in 1959 by Pasquale Natuzzi, the brand’s began as a three-man...

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Wearables That Read Your Mind
Wearables That Read Your Mind
October 12, 2019  |  Innovation

The fact that our connected devices are getting to know us pretty well is, by now, well-known. A phone that can unlock a hotel room door. A smartwatch...

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Audi Offshoot Offers First ‘In-Car Virtual Reality Experience’
Audi Offshoot Offers First ‘In-Car Virtual Reality Experience’
October 11, 2019  |  Retail

To provide what has been described as the world’s first “in-car virtual reality experience,” Holoride has collaborated with Universal Pictures and Ford. The software firms’...

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Apple’s AR Glasses Could Hit Stores In First Half Of 2020
Apple’s AR Glasses Could Hit Stores In First Half Of 2020
October 09, 2019  |  Retail

TF International Securities Analyst Ming-Chi Kuo said Apple is working with third-party brands to launch augmented reality (AR) glasses in the first half of 2020,...

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