virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

How Apps Can Make Themselves At Home On The Home Screen
How Apps Can Make Themselves At Home On The Home Screen
March 26, 2018  |  Mobile

People still download mobile apps, but they don’t always use them – many get deleted just as quickly as they’re installed. What does it take...

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Barneys New York Looks To VR To Carry Spring Collection
Barneys New York Looks To VR To Carry Spring Collection
March 09, 2018  |  Retail

Some retailers say they don’t want to jump on the latest techy bandwagon just to jump on it. Others look for ways to make the...

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Walmart Acquires VR Startup Spatialand
Walmart Acquires VR Startup Spatialand
February 06, 2018  |  Retail

As Walmart seeks to invest in tech to compete with Amazon, the retailer has acquired a small virtual reality (VR) startup. Spatialand will become the...

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IKEA Gamifies Store Openings With VR
IKEA Gamifies Store Openings With VR
December 18, 2017  |  Retail

IKEA has already done some early work to embrace augmented reality in its brick-and-mortar stores. Through a recent design collaboration with Wavemaker, the company is...

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The Mainstream Retail Future Of AR/VR
The Mainstream Retail Future Of AR/VR
December 13, 2017  |  Retail

Augmented and virtual worlds have long been touted as the future for all kinds of things — gaming, healthcare, travel, tele-learning. They’re experiences where being there...

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Google Tracker: Calling For Backup From Smartphone Producer HTC
Google Tracker: Calling For Backup From Smartphone Producer HTC
September 12, 2017  |  Retail

How could Google benefit from acquiring smartphone maker HTC? What is the company doing to help out in the wake of Hurricane Harvey — and...

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Wash, Rinse And VR With Saks Fifth Avenue’s New Salon
Wash, Rinse And VR With Saks Fifth Avenue’s New Salon
August 17, 2017  |  Retail

Going to the salon to for a new hair color or cut can be quite the luxurious experience. From getting your scalp massaged in the...

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Wayfair Beats Earnings Expectations – Again
Wayfair Beats Earnings Expectations – Again
August 09, 2017  |  Earnings

In the eCommerce landscape, conventional wisdom tends to the idea that Amazon’s gravity in digital commerce is so overpowering that it is all but impossible...

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InContext Solutions And The New (Virtual) Reality Of Retail
InContext Solutions And The New (Virtual) Reality Of Retail
August 02, 2017  |  Retail

Gaming gets much of the glory when it comes to the emerging virtual-reality ecosystem – and for good reason – the application of the technology...

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