virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Walmart Announces Nationwide Virtual Commerce Competition
Walmart Announces Nationwide Virtual Commerce Competition
July 17, 2017  |  Innovation

Walmart has announced a nationwide competition for developers who create new virtual reality (VR) solutions that can change the way people shop and live. According...

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Mastercard Taps APIs With An Eye Beyond Plastic
Mastercard Taps APIs With An Eye Beyond Plastic
July 14, 2017  |  API

After decades of focus on plastic cards, Mastercard has turned its attention to the potential of APIs to expand its services and reach. For the July B2B API...

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Google And AI: The Perfect PAIR?
Google And AI: The Perfect PAIR?
July 11, 2017  |  Google

Speech recognition, image search, translation — those are just the beginning for artificial intelligence, if Google is reading its pulse right. While machines are getting better...

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Google’s Blocks VR App Lets You Build 3D Models
Google’s Blocks VR App Lets You Build 3D Models
July 07, 2017  |  Google

Google rolled out a new virtual reality app, dubbed Google Blocks, on Thursday (July 6) in which users can build 3D models. The free app,...

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Apple Buys German Company Specializing In Eye-Tracking Technology
Apple Buys German Company Specializing In Eye-Tracking Technology
June 28, 2017  |  Apple

Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. According to...

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Sephora’s Digital Beauty Makeover App Gets Smarter
Sephora’s Digital Beauty Makeover App Gets Smarter
June 08, 2017  |  Retail

Makeup aficionados don’t have to be YouTube beauty gurus to try on seemingly infinite variations of eye, cheek and lip color. With the latest beauty...

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Walmart Bot Strategy Is Not To Use Them
Walmart Bot Strategy Is Not To Use Them
June 05, 2017  |  Merchant Innovation

They say robots could replace as many as 38 percent of retail workers in the next 10 years, starting with cashiers. Not so for Walmart...

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STRIVR Labs VR Tech Is Training Walmart Employees
STRIVR Labs VR Tech Is Training Walmart Employees
June 02, 2017  |  Retail

The movies were wrong about holograms replacing teachers in the future, but they weren’t that far off. Walmart is introducing virtual reality training at 200...

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Worldpay Launches VR Payments Prototype
Worldpay Launches VR Payments Prototype
May 26, 2017  |  Payment Methods

Worldpay, the payment processing company, is testing the use of virtual reality to enable card transactions for customers who are in a computer-generated environment. According...

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