virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

Amazon’s Augmented Reality Living Room Ambitions
Amazon’s Augmented Reality Living Room Ambitions
December 03, 2015  |  Merchant Innovation

As if a talking Amazon Echo was not enough in the living room, Amazon is now pushing to make its consumers’ living rooms change from...

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Making Commerce Creative
Making Commerce Creative
November 24, 2015  |  Merchant Innovation

We know that consumers influence how merchants think about innovation – but who influences what those consumers fall in love with and want to use...

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The Virtual Reality Payments Gold Rush
The Virtual Reality Payments Gold Rush
November 13, 2015  |  News

While virtual reality may still be in its infancy, the technology is quickly maturing and has the potential to shake up the way consumers shop...

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