Source: en.wikipedia.org
Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships. Retailers are...
Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a...
Smart regulation is crucial to capturing the potential of future-fit innovations, like artificial intelligence (AI). The importance of walking a fine line between discovery and...
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...
Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in artificial intelligence (AI), virtual reality (VR)...
Meta has launched a new subscription service on games for its virtual reality (VR) headsets. The new Meta Quest+ provides two “handpicked” titles a month, Meta...
Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the...
Brands and retailers want to boost consumer engagement and loyalty and are willing to go into other mediums, even if there isn’t any publicized data...
Apple has reportedly acquired augmented reality (AR) headset maker Mira. The tech company retained at least 11 employees from the acquired firm, The Verge reported Tuesday (June 6), citing...