virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
June 22, 2023  |  Technology

Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the...

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J. Crew, Laneige, Elizabeth Arden Embrace Virtual Storefronts to Drive Engagement and Loyalty 
J. Crew, Laneige, Elizabeth Arden Embrace Virtual Storefronts to Drive Engagement and Loyalty 
June 09, 2023  |  Retail

Brands and retailers want to boost consumer engagement and loyalty and are willing to go into other mediums, even if there isn’t any publicized data...

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Report: Apple Acquires AR Headset Maker Mira
Report: Apple Acquires AR Headset Maker Mira
June 06, 2023  |  Apple

Apple has reportedly acquired augmented reality (AR) headset maker Mira. The tech company retained at least 11 employees from the acquired firm, The Verge reported Tuesday (June 6), citing...

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Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk
Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk
June 05, 2023  |  Retail

Apple’s foray into the mixed-reality world is official. And the reality beyond the announcement? Well, it may be, mixed. Past may be prologue, and the...

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Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch
Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch
June 04, 2023  |  Metaverse

Will Apple’s planned mixed-reality headset lead to a virtual reality (VR) funding renaissance? That’s the hope of startups in the VR space, according to a Sunday (June...

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Meta and BMW Seek to Solve In-Car VR
Meta and BMW Seek to Solve In-Car VR
May 17, 2023  |  Connected Economy

Meta and BMW say they’ve made a breakthrough in their car-based virtual reality project. The two companies on Wednesday (May 17) announced an update to their partnership, formed in 2021,...

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Amazon Anywhere Lets Consumers Shop From Virtual Environments
Amazon Anywhere Lets Consumers Shop From Virtual Environments
May 09, 2023  |  Amazon

Amazon says it will begin letting consumers buy real-world products from inside virtual spaces. Amazon Anywhere, an “immersive shopping experience” announced Tuesday (May 9), lets...

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Meta Horizon Worlds Adds Controls as It Lowers Age Requirement
Meta Horizon Worlds Adds Controls as It Lowers Age Requirement
April 18, 2023  |  Metaverse

Meta is lowering the age requirement for entry to a virtual reality (VR) platform. Previously limited to those 18 or older, Meta Horizon Worlds will...

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Metaverse Visions Are Vanishing As Consumers Gravitate to the Digital Connected Economy
Metaverse Visions Are Vanishing As Consumers Gravitate to the Digital Connected Economy
March 29, 2023  |  Metaverse

Is the metaverse doomed, or do people just enjoy seeing Meta chief Mark Zuckerberg humbled in a time just before a digital singularity where social media gets...

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